Many technology developers are creating apps and programs to cater to the needs of the average consumer, with companies also running Facebook campaigns to entice social media users to their product – but no one probably would have looked to include the homeless in their marketing equation.
Although it may be unexpected, University of Dayton sociologist and criminologist Art Jipson has found that the homeless are engaging in social media – where sites such as Facebook and Twitter are changing into a platform where all people are "truly equal".
"People think of Facebook as this billion-dollar entity with stock offerings that sells gobs of advertising," said Mr Jipson.
"But, on Facebook, the 'least of our brothers,' as it says in the Bible, have equal access to all of Facebook's offerings and establish a sense of belonging that is based on more than possessions."
