Green Mountain Coffee Roasters, Inc., a leader in specialty coffee and coffee makers, announced it has increased its impact in coffee-growing communities through its coffee purchasing, community investments and stakeholder engagement, in line with its ongoing sustainability efforts. GMCR continues to strengthen its commitment to fair trade as part of its sustainable coffee sourcing strategy. The company sees fair trade as a way to provide its consumers with high quality coffee, and help ensure a higher quality of life for coffee farmers.
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